The VENUS 2024 expo, held annually in Berlin, once again brought together the biggest names in the adult lifestyle and erotic industries. This year, the focus was not only on popular brands and sex toys but also on developing B2B connections. In the dedicated B2B hall, top industry representatives gathered, and Germany’s FAMEZ agency took the stage, sharing secrets on driving quality traffic to platforms like OnlyFans, 4based, and F2F.

Let’s take a closer look at what went down at VENUS 2024 and the most exciting highlights.

VENUS 2024: An Inclusive Experience for All

This year, VENUS, one of Europe’s largest erotic expos, attracted thousands of visitors. Last year, the expo spanned 20,000 square meters, hosting over 250 exhibitors from 40 countries. 2024 was no different, with a strong focus not only on traditional products and shows but also on diversity, body positivity, and sustainability within the adult industry.

VENUS 2024 set a high bar: visitors could find everything from erotic lingerie and toys to live shows and networking events, where attendees shared experiences and made valuable industry connections.

Brands and Sponsors: Who Showed Up

The main sponsor this year was EIS, a well-known producer of sex toys. Their booth featured the latest innovations, from vibrators to interactive devices promising to enhance pleasure in new ways.

Other notable players included Housedoll, a Berlin-based startup that showcased realistic sex dolls, including an exclusive replica of the famous model Micaela Schäfer. These dolls, priced between €2,000 and €4,000, are available for purchase or rental. Founder Salvador-Hugo Gart assured attendees that each rented doll undergoes certified cleaning, humorously noting, “The doll is cleaner than any person; you’d never guess it was used by a truck driver yesterday.”

Cocktail Rocker was another fan favorite, providing exclusive cocktails for visitors who appreciated a good drink and a good time. With such refreshments, even the most reserved guests could unwind and immerse themselves in the VENUS vibe.

Special Guests and Stars at VENUS 2024

Attendees had the chance to meet some of the most famous faces in the industry. Notable guests included Micaela Schäfer, Anne Wunsch, Texas Patti, and Lena Nitro, each bringing unique energy to the event and drawing in thousands of fans for autographs and photo ops.

This year’s VENUS 2024 brand ambassadors—six stars from various sectors within the adult industry—were the faces of the expo, embodying its commitment to diversity and inclusivity.

B2B: The Hub for Business Ideas and Networking

VENUS 2024 paid special attention to the business side of things, with a dedicated B2B hall where agencies, platforms, and major industry players gathered to discuss innovations, network, and forge partnerships. FAMEZ, a major German agency, led a panel where they shared insights and tools for attracting high-quality traffic.

The experts at FAMEZ revealed their strategies for targeted advertising, content approaches, and more, guiding attendees on building and retaining audiences on platforms like OnlyFans, 4based, and F2F.

Main Attractions and Entertainment at VENUS 2024

For those looking beyond business, VENUS offered a wide array of entertainment options:

• Erotic Toys and Accessories: Visitors could test out the latest offerings from leading brands.
• Lingerie and Fashion: Models showcased the hottest new lingerie trends for the upcoming season.
• Films, Virtual Reality, and Multimedia: VR technology added a new dimension to the erotic experience.
• Art and Photography: The expo celebrated the artistic side of erotica with works of art, literature, and photography.
• Live Performances: The live shows on stage captivated audiences, while interactive events allowed attendees to feel part of the action.

Attendees could also gain valuable knowledge from lectures and workshops covering industry trends, professional development, and client interaction.

Erotic Innovations and Technology at VENUS 2024

One of the most talked-about topics was the advancement of erotic technology. In addition to interactive toys, Housedoll presented AI-driven sex dolls capable of moaning and talking, making a splash among male attendees. These dolls offer men a high-tech way to fulfill their fantasies, pushing the boundaries of what’s possible in adult pleasure.

For women, VENUS also offered a selection of anatomically designed vibrators and interactive toys, allowing them to explore their desires with maximum comfort.

Body Positivity and Inclusivity at VENUS 2024

This year, VENUS 2024 highlighted inclusivity and body positivity, promoting self-confidence and appreciation of diverse bodies. Brands showcased products catering to all body types, emphasizing that every body is beautiful. This was an important message, helping visitors feel confident and comfortable in their own skin.

VENUS 2024 Wrap-Up: A Glimpse Into the Future

VENUS 2024 didn’t just dazzle with a variety of content and technological advances—it also set a new standard for the adult industry. With increased interest in the B2B sector, a focus on innovation and sustainability, and a strong message of inclusivity and body positivity, the VENUS expo is moving boldly into the future.

For those wanting to stay up-to-date with industry trends and find inspiration, VENUS 2024 was the perfect platform to share knowledge and ideas.